The challenge
AI is easy to talk about and hard to ship. Businesses in sectors like builders merchants are weighed down by complexity in compliance, training and process, and most AI on offer is a demo that never survives contact with real customers. The challenge was to build a genuinely useful agentic AI product, all the way from the idea to a live platform that customers pay for, not another proof of concept.
What PEF did
Our founder conceived, engineered and launched OptiFlow as a full end to end build, not a slide.
- Designed the product and its agentic AI architecture from a blank page, rather than assembling a template.
- Built the platform to centralise knowledge, cut onboarding time, improve staff performance and handle exceptions with confidence.
- Shipped Otis, an always available AI agent that answers customer and staff questions in real time, day and night.
- Took it to live customers and real revenue, proving the model in production rather than in a pitch.
The result
OptiFlow is live, working and generating real revenue. The platform has driven around £450,000 in sales at a conversion rate of 12 to 13%, against an industry standard of roughly 1%, more than ten times the norm. In one example, its Otis agent answered a customer’s materials question in under two minutes, out of hours, and converted a £1,600 sale that would otherwise have been lost. It does more than sell. As it runs, it surfaces operational inefficiencies in the business, turning everyday customer and staff interactions into a live view of where time and money are being lost. It is direct, working proof that we build and ship AI end to end.
What it proves
There is no stronger proof of a build capability than a product you conceived, engineered and put in front of paying customers. Having done exactly that with OptiFlow, we bring genuine end to end development and agentic AI experience to your programme, not slideware.