HubSpot vs Salesforce vs Dynamics 365 (2026): UK CRM Comparison

The short answer

HubSpot suits marketing led and small to mid sized sales teams that want fast adoption and a platform that is easy to run. Salesforce suits larger or more complex sales and service operations that need deep configuration, a huge app ecosystem and room to scale. Dynamics 365 suits organisations invested in Microsoft 365, Teams and Azure, particularly where CRM must work closely with Business Central or Dynamics finance.

Indicative UK prices

Per user per month, billed annually, excluding VAT. Prices change often, so check the current list before you budget.

Platform	Entry	Mid tier	Upper tiers
Salesforce	Starter £20	Pro Suite £80	Core £156, Advanced £316, Max £440
HubSpot Sales Hub	Free and Starter tiers	Professional about £81 per seat	Enterprise about £155 per seat
Dynamics 365 Sales	Professional £50.00	Enterprise £80.70	Premium £115.30

Salesforce introduced its Core, Advanced and Max editions in September 2026, so existing customers may still be on Enterprise or Unlimited. HubSpot also charges one off onboarding fees on Professional and Enterprise, indicatively around £1,310 and £3,050.

Side by side

Area	HubSpot	Salesforce	Dynamics 365
Best for	Marketing led growth and fast adoption	Complex sales and service at scale	Microsoft centred organisations
Ease of use	Easiest to adopt and administer	Powerful but needs skilled administration	Familiar to Microsoft users; configuration needs specialists
Customisation	Good within the platform’s model	Very deep, with a large app marketplace	Deep, using the Power Platform
Marketing	Native and strong	Separate marketing products	Customer Insights for marketing
Finance integration	Through connectors	Through connectors and middleware	Native options with Business Central and Dynamics finance

How to decide

Map your sales and service processes first, including handoffs to finance and operations.
Count real users by role; many people only need light access.
Decide who will administer the system after go live, and budget for that skill.
Price five years, including implementation, integrations, add ons and renewal increases.
Run scripted demonstrations with your own data, not the vendor’s standard demo.

Common mistakes

Buying the top tier for everyone when only a few roles need it.
Under budgeting data migration and deduplication.
Rebuilding old spreadsheets and workarounds in the new system.
Launching without a named owner for adoption and data quality.

Common questions

Is HubSpot cheaper than Salesforce?

At entry and mid tiers HubSpot is often cheaper to run because it needs less administration. At scale, seat prices, onboarding and add ons narrow the gap, so compare five year cost for your user mix.

Is Salesforce better than HubSpot?

Salesforce is more configurable and scales to very complex operations. HubSpot is easier to adopt and run. Which is better depends on your complexity and the skills you have to run it.

Should we choose Dynamics 365 because we use Microsoft 365?

It is a strong option, especially alongside Business Central or Dynamics finance, but test it against your processes like any other platform rather than choosing it by default.

How much does CRM implementation cost?

From a few thousand pounds for a simple HubSpot onboarding to six figure programmes for complex Salesforce or Dynamics deployments with integrations.

We run independent CRM selections and can test all three against your processes before you commit to a platform or a partner.

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HubSpot vs Salesforce vs Dynamics 365: choosing a CRM in the UK