CRM Cost UK (2026): Licences, Implementation and Running Costs

Licence prices

Indicative prices per user per month, billed annually, excluding VAT. Vendors change prices often, so confirm before you budget.

Platform	Indicative UK price per user per month
Zoho CRM	Standard about £12, Professional about £18, Enterprise about £35, Ultimate about £42
HubSpot Sales Hub	Professional about £81, Enterprise about £155, with free and starter tiers below
Microsoft Dynamics 365 Sales	Professional £50.00, Enterprise £80.70, Premium £115.30
Salesforce	Starter £20, Pro Suite £80, Core £156, Advanced £316, Max £440

What 20 users cost a year in licences

Platform and tier	Annual licence for 20 users
Zoho CRM Enterprise	About £8,400
Salesforce Pro Suite	£19,200
Dynamics 365 Sales Enterprise	£19,368
HubSpot Sales Hub Professional	About £19,440, plus onboarding of about £1,310
Salesforce Advanced	£75,840

What implementation involves

Implementation covers process design, configuration, data migration, integrations, testing and training. The cost depends far more on complexity than on the platform.

Scope	What it involves
Simple	Standard setup for one team, a contact and deal import, basic reporting
Moderate	Several teams, custom objects and automation, integration with email, finance or marketing tools, data cleansing
Complex	Sales, service and marketing together, multiple integrations, complex permissions, large data migration, phased rollout

Running costs that catch people out

Administration. Someone has to own users, permissions, fields, automation and data quality. On larger Salesforce and Dynamics estates that is often a full time role or a partner retainer.
Add ons. Telephony, document generation, quoting tools, marketing automation and data enrichment are often priced separately.
Integrations. Middleware subscriptions and the effort to maintain interfaces.
Storage. Extra data and file storage on some platforms.
Renewal increases. Negotiate caps before you sign.
Tier creep. Features you need later may sit in a higher edition for every user.

How to keep CRM costs down

License by role: not everyone needs the same edition.
Start with standard features and add customisation only where it earns its keep.
Clean data before migration, not after.
Fix scope and acceptance criteria with your implementation partner before work starts.
Review licence usage every year and remove inactive users.

Common questions

How much does a CRM cost per user in the UK?

From around £12 per user per month for entry level Zoho editions to £440 for Salesforce’s top edition. Capable mid tiers from the main vendors generally sit between £50 and £160 per user per month.

What is the cheapest CRM for a small business?

Zoho, HubSpot’s starter tiers and Salesforce Starter are common low cost starting points. Choose on fit and ease of use, because switching later costs more than the licence savings.

How much does CRM implementation cost?

From a few thousand pounds for a simple single team setup to six figure programmes for complex deployments with several integrations and large data migrations.

Why do CRM costs rise after the first year?

Renewal increases, added users, higher editions, add ons and the cost of administration. Agree renewal caps and review licences every year to stay in control.

If you are pricing a new CRM, we can build a five year cost model and test the proposals against it before you sign.

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How much does a CRM cost in the UK? Licences, implementation and running costs